Say goodbye to one video. Say hello to
ONE HUNDRED
Rethink the cost of quality content with
our flexible production model.
INCREASE THE RETURN
Rewrite the production with proper planning and execution to maximize messaging and visual assets.
ASSET PRODUCTION
When stock video doesn't cut it.
Stock video is great, except when when you need to show your product or service in use
The asset production model lets clients bootstrap content creation
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You can develop the creative, or leave it to our team
Tight deadline? We and can deliver within 24 hours
Need to find locations, props or talent? We do that too
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DIRECT TO CAMERA
Where content and affordability meet.
Direct-to-camera are one of the best ways to create high quality content at the lowest price possible.
This lets you take advantage of our subscription model. This means
no upfront costs for the
production.*
Only pay when each video delivered.
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*excludes hard costs such as location, prop and talent fees
WEBINAR EDITING
When you don't have the time.
Webinars are a great source of content for social media and email marketing.
Unfortunately, poor streaming quality can be distracting.
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Our post production team can edit the recordings and we can implement solutions to reduce quality and streaming issues
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Customer REFERENCE CAMPAIGNS
When the story is just that good.
Video success stories are one of the best marketing tools available.
Light Work can navigate the technical and creative challenges associated with making a short form documentary on how you have helped your clients.
Our campaign model helps you leverage every minute of footage by integrating with your asset library.
We also develop secondary videos for social media and digital marketing campaigns.
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DECREASE THE INVESTMENT
Recapture your audience with story-driven content
at stock library pricing.
CASE STUDY
Three years of repurposed collateral. And counting.
ONE PRODUCTION
Numerous deliverables and assests.
THE MASTER VIDEO
The first video is the most expensive.
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But the second is significantly cheaper. And the 30th and 40th cheaper still.
To maximize your budget, consider a series of videos with a primary delivery in which all supporting videos leverage their assets from.
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Then each individual clip can join your ever-growing video library.
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Example:
In 2020 Light Work was hired to produce a feature-length documentary about the challenges farmers face and
what solutions are available to help them mitigate risk.
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After a year of production, we delivered a 60-minute, 20-minute and 8-minute version of Last Stand.
Over the next year more than 100 assets and videos were created from the initial production. Three years later Agricen is still leveraging the collateral for their marketing and advertising campaigns.
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Environmental Benefits
Last Stand - 20 Minute
SECONDARY VIDEO ASSETS
After the primary video was delivered, Light Work leveraged footage and produced a series of videos at a significantly lower cost.
Soil Science
Last Stand - 8 Minute
General Branding
Last Stand - 1 Minute
"Bigger and Greener"
"Uneven Stand"
"Why We Get Along"
SUPPORTING VIDEO ASSETS
Light Work also leveraged the footage to produce a series of social media vignettes to promote the film and brand.
"Improvise. Adapt. Overcome."
"Pretty Blue Eyes"
"The Plant is Secondary"
"Almost Routine"
"Accomplish"
"Hurricane after Hurricane"
STILL NEED MORE
CONTENT?
Repurpose assets from your curated library and create
even more content with your internal team long
after the production ends.
INTERNAL
STOCK LIBRARY
Armed with hours of footage, Agricen's markerting team leveraged video clips and stills to produce their own videos, and supplemental marketing collateral.
Three years later Agricen is still taking advantage of the collateral we produced.