Unless you have a story
you don't have a way to persuade people
you don't have a way to persuade people
LET's craft it together
Story creates space for empathy
empathy drives connection
empathy drives connection
CONNECTION leads to understanding
one the greatest change agents we can harness
one the greatest change agents we can harness
N-FINITY
N-FINITY
Where Nitrogen Comes Naturally
The product
N-Finity is a combination of soil-amending microbes designed to improve nitrogen use efficiency through direct nitrogen fixation, recruitment of nitrogen fixers to associate with plant roots and liberation of organic nitrogen in the soil. Get ready to step into the future with this product in spring of 2025.
about
For over ten years, Light Work as been telling Agricen's story by highlighting its cutting-edge products: Accomplish, Titan, Extract, Terramar and now N-Finity
In the video, we follow several farmers through a growing season and simply document the results. Farmers will let you whether something works or if it doesn't.
VOLTARI
VOLTARI
The making of the world's fastest electric boat
The product
"Feel the rush of 740 horsepower sending 1,000 foot-pounds of torque to the propeller all from a battery.
"Feel the rush of 740 horsepower sending 1,000 foot-pounds of torque to the propeller all from a battery.
Flip the switch on the future of fun, without engine exhaust or noise pollution. Cleaner waters and happier marine life. Future generations will thank us."
about
Principle photography was led by Cody Pyper of Light Work Productions and Mark Scoggins of the The Republik, an ad agency in Raleigh, N.C.
Principle photography was led by Cody Pyper of Light Work Productions and Mark Scoggins of the The Republik, an ad agency in Raleigh, N.C.
Light Work provided production support and The Republik did the rest.
terramar
terramar
Abiotic Stress Management Technology
The product
Intended for foliar use in row crops, TERRAMAR delivers increased nutrient uptake and enhanced stress mitigation, which can optimize plant health and contribute to enhanced yield.
Terramar is a combination of two unique technology platforms: Carbon-Based Technology (CBT), a formulation of biologically converted leonardite for increased nutrient uptake and photosynthetic capacity, and Marine-Based Technology (MBT), a formulation of biologically extracted kelp for abiotic stress benefits..
about
For ten years, Light Work as been telling Agricen's story by highlighting its cutting-edge products: Accomplish, Titan, Extract and now Terramar.
In the video, "Testing Terramar", we follow several farmers through a growing season and simply document the results. Farmers will let you know straight up whether something works or if it doesn't.
Mako Medical
Mako Medical
The Simple Explainer
The product
Mako Medical was one of many companies making at-home COVID-19 testing as simple as possible; that included a simple instruction video on how to use the at-home testing kit along with the app.
Mako Medical was one of many companies making at-home COVID-19 testing as simple as possible; that included a simple instruction video on how to use the at-home testing kit along with the app.
about
Light Work provided all of the production, talent and creative support and worked with the end client remotely.
Light Work provided all of the production, talent and creative support and worked with the end client remotely.
carbon roller
carbon roller
A simple product demo
The product
If you look at the pictures. What you see is what you get, a foam roller that works on sore muscles. It also has these cool carbon diamond thingies to massage your backside.
about
Principle photography and direction was lead by Cody Pyper of Light Work Productions. Light Work provided the production and creative support and delivered to the client directly.
Principle photography and direction was lead by Cody Pyper of Light Work Productions. Light Work provided the production and creative support and delivered to the client directly.
WATCH THE VIDEO
Aspida kids
Aspida kids
Kids explaining complex things simply
Kids explaining complex things simply
The product
Annuities, FIAs, MYGAs, they are all financial products. How they work? ...who really knows. But these kids are here to explain it in the simplest terms possible. Because complex things explained by kids is funny and so much better than some stuffy adult in a suit.
about
Aspida provided the scripts and Light Work provided everything else, from locations to casting, to production and
post-production. We did, and we do, do it all.
Aspida provided the scripts and Light Work provided everything else, from locations to casting, to production and
post-production. We did, and we do, do it all.
Last stand
Last stand
Four Growers One Goal
The product
A feature-length film about the challenges of farming and the need mitigate risk while increasing yield. This native advertising documentary followed four growers from around the country as they battled drought, flood, COVID, and even a derecho.
about
Light Work was given a a set of names and addresses and we took it from there. Traveling by car during COVID, we followed our farmers through an entire growing season as they conducted field trials of new products from Agricen.
Light Work was given a a set of names and addresses and we took it from there. Traveling by car during COVID, we followed our farmers through an entire growing season as they conducted field trials of new products from Agricen.
LaSt Stand - Trailer
Last Stand - Religious Experience
predator cycling
predator cycling
Lenovo - Nvidia ThinkStation
Lenovo - Nvidia ThinkStation
The product
When a product or service solution helps a customer in a big way, that's a story that should be told. Predator Cycling is one of many companies that have been helped by Lenovo's ThinkStation computing platform but they have cool bikes, 3D print their own parts, and have a lovely fabrication shop. So they get to be on camera.
When a product or service solution helps a customer in a big way, that's a story that should be told. Predator Cycling is one of many companies that have been helped by Lenovo's ThinkStation computing platform but they have cool bikes, 3D print their own parts, and have a lovely fabrication shop. So they get to be on camera.