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Freedom Firm 10for12 Campaign
Client: Freedom Firm USA
Production Company: Light Work Productions
Executive Producer: Katie Bieber
Campaign Manager: Matthew Everson
Director of Social Media: David Chung
Creative Director: Andrew Kennedy
Web Designer: Robert Povelones
Editor: Andrew Kennedy
Client: Freedom Firm USA
Production Company: Light Work Productions
Executive Producer: Katie Bieber
Campaign Manager: Matthew Everson
Director of Social Media: David Chung
Creative Director: Andrew Kennedy
Web Designer: Robert Povelones
Editor: Andrew Kennedy


The Organization
Freedom Firm seeks to eliminate child prostitution in India by providing rescue, restoration, and justice for victims of sex trafficking.
This is accomplished in three ways. First, by identifying victims and perpetrators of sex trafficking.
Second, mobilizing law enforcement agencies to rescue victims and arrest perpetrators, while assisting the legal system during prosecution. Third, enabling rescued girls to engage in effective rehabilitation.
The Problem:
Freedom Firm’s operating budget had limited long-term predictability and repetition of private donations.
Previous fundraising tactics were inconsistent and Freedom Firm was unable to create financial projections needed for growth. Freedom Firm had no budget for any new strategies or marketing efforts.

10for12 Campaign
Social Media Sustainer Campaign
0% Up Front Cost
10 dollars for 12 months
90% Renewal Rate
25% Increase in
Total Donation Revenue

